According to the 2012 State of the News Media study from Pew Research Center's Project for Excellence in Journalism, new mobile technologies and platforms are spurring greater news consumption. That may not be a shocker to most of our readers, but we were intrigued by the statement that the technology companies are exerting a measure of control over who is profiting from this trend. 

According to the study, a small number of tech giants (Google, Amazon, Facebook and Apple, for example) are moving to become a one-stop shop for information and news - our personal portal to the world. They want to make the hardware, the operating systems, the browsers and the emails services people use, along with the social networks they share on. Is the next step to control news flow? 

The report asks this question by citing the signs of closer financial ties between these tech giants and news providers. Examples like YouTube hiring Reuters to produce original news shows and Yahoo! signing a content partnership agreement with ABC News are discussed. 

It is argued that the news organizations, while trying to adapt to a digital world and monetize their model by pay walls, don't have the chops to get it right. The good news is that the report suggests the demand for quality long-form journalism is alive and well, and that the need for traditional sources of journalism remains. 

The fact that people can now access news more easily, and control their consumption patterns, means that news organizations will need to adapt, and maybe align with the right technology companies to stay alive.