In a recent blog post, Kris Hammond of Narrative Science asserted that as much as 90percent of news stories will be created by computers within 15 years. He cited three technology trends that support that assumption. 

 

According to a recent study published in the Journal of Personality and Social Psychology, there is some truth in the saying, "ignorance is bliss." People who are unaware of critical problems facing the world today prefer it that way, and may be avoiding the bad news.

 

In previous issues of our newsletter, we have talked about how some people try to get publicity the old-fashioned way - by buying it! As we have pointed out, this type of PR tactic almost always fails miserably and will come back to bite you. Now technology has enabled a new form of "payola," but in this case, it's even worse. An editorial in The Atlantic explores the latest trend of starting your own blog to promote a company or investment. 

 

According to the 2012 State of the News Media study from Pew Research Center's Project for Excellence in Journalism, new mobile technologies and platforms are spurring greater news consumption. That may not be a shocker to most of our readers, but we were intrigued by the statement that the technology companies are exerting a measure of control over who is profiting from this trend. 

Quotable

Odwyer's, the PR industry's leading newsletter, recently released its national 2012 technology PR report. The editors quoted Trylon SMR's Lloyd Trufelman about current industry trends: "There's still no single magic bullet for communicating. In fact, the increasingly fragmented audiences created as a result of the explosion of media outlets require that PR efforts be spread across multiple platforms." 

"It's still better to have a legitimate outside blogger or reporter write or Tweet something about one's company rather than have the company say it themselves." 

"In a flat-out world, delivering consistent, tangible media relations results on a flat retainer basis is the most effective way to demonstrate PR ROI."

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