According to an article in CIO Today, most Americans don't believe everything they read online. The article cites the most recent study from USC Annenberg School's Center for the Digital Future regarding Internet trends and usage, a survey that looks back at the past decade of Internet use in the U.S. and has been taken every year since 1999. 


The New York Times co-Social Media Editor Liz Heron thinks that her position at the Times is a transitional one, and may not even exist in five years, according to a post at Nieman Journalism Lab. As newsroom practices evolve, integrating social media into daily activities will become more of a team effort. 


An article in MediaPost cites a Pitney Bowes study which states that social media may be one of the least effective ways to encourage customer loyalty. Only 18 percent of the 5,000 respondents to a survey said that they would buy from a business again because of interaction through social media. 


A question and answer session conducted by MediaShift with Nobel Prize-winning scientist Steve Running has shed light on the two-edged sword that new media brings to the reporting of new science discoveries and developments.  

A "New" Definition 
of PR?

After almost a year of research, the Public Relations Society of America recently announced their definition of PR: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." As noted by PR Newser, however, Trylon SMR found a remarkably similar textbook definition that has been in use since 1952, raising questions about the usefulness of the effort. 

In addition, PRSA’s corresponding word cloud omitted "media" and "publicity," which is like the American Bar Association defining their profession by omitting the words "jury" and "lawsuit"...

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