While social media can quickly spread ideas and build a community of discontents that can challenge the status quo, it has not shown itself able to replace one power structure with another, according to a blog post in Digital Communities. 

Activists are taking to the power of the Internet and mobile technology to organize protests, garner political support, raise funds and build movements. According to a recent study by the Dubai School of Government, penetration of social media has been fastest in Arab countries over the past years. Hence the power of Arab Spring. 

As noted in the blog post, social media is affecting multitudes of people on a daily basis. It is becoming a point of connection between individuals, companies, governments and organizations. As such it is changing the way people influence opinions. This can have both positive and negative consequences. 

Social media can be co-opted for less than benign reasons, and it can be particularly unreliable. For example, relying on Twitter for news can lead to erroneous assumptions - or worse. Governments and businesses can utilize social channels to control messaging. While social media can give voice to a massive "NO," can it bring about a similarly positive and constructive "YES?"