If there was ever a CEO who embraced the power of PR, it was Steve Jobs. As noted recently in PRWeek, Jobs himself would often pitch editors for coverage in key media outlets like Time. It is hard to place a value on the media attention he brought to Apple, NeXT and Pixar. Unlike many marketing-skeptical tech executives, who often take an "if we build the product, they will come" approach to PR, Jobs understood the value of PR and embraced its right-brained qualitative, approach. 

 

A recent article in AdAge discusses the fact that Google - the traditional tech anti-marketer - has been investing dollars in more traditional advertising, even placing a Super Bowl ad. For a company that has traditionally let its products do the talking, this is a significant shift. 

 

In an opinion column in the Wall Street Journal, Peter Funk decried the fact that, while overwhelmed with media information, there is a decided paucity in news coverage. In the "old" days of getting news through newspapers and television, one would have to either listen to or read the headlines before getting to the sports or entertainment. Now we can choose our content directly, and little of that appears to be hard news. 

 

A recent IBM survey reports that marketing officers are under more pressure than ever before, with 72 percent of the mid-market CMOs surveyed stating that they aren't sure that they understand how to build brand loyalty in today's media world. 

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