Tech Media

Developing and implementing a media relations campaign for a tech company can be complex. For insights into the various strategies that can help make the process more effective, download Trylon SMR’s free white paper, "Media Relations Strategies for Technology Companies". Feedback and follow up questions are welcome…


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A recent article in the LA Times illustrates the blurring line between promotion and news. A local water district hired a consultant to write "news" articles promoting the district and posting them to a fictitious news website. Then the promotional stories appeared in news results in Google. People searching for information on the water district would then find a series of upbeat positive articles about the district.

A recent blog post on HabitLabs confronted an interesting question - whether a company should do a "hard launch" or a "soft launch" of their products and services. By hard launch they were talking about trying to get traditional and new media to publish articles on the company, and with a soft launch they were considering leaking information to key bloggers. What would you say? 

A caution to all marketers looking to enlist bloggers to help their cause - be very careful! A New York Times article describes a scripted promotion designed to encourage positive blogging about a new food product and how it turned terribly wrong.  

A recent post in the Atlantic by Bill Davidow examines the dangers of living in an increasingly connected Internet-driven world. He opines that instead of a more transparent and information-rich landscape, the Internet is driving a frenzy of "positive" feedback that may be driving people apart instead of together.