After a long decade of declining confidence in newspapers and television news, consumer confidence rebounded slightly in the past year, according to a recent Gallup poll. But don't get too excited. Those confidence levels still lag those of the 1990s. 

Confidence in these two bulwarks of traditional media increased in some key demographics, including the 30 to 49 year-olds and men in general. Younger Americans, those in the 18 to 29 year-old age group, showed a marked increase in confidence in television news, but a similarly sized drop in confidence in newspapers. 

Compared to a poll last year that showed that mistrust in U.S. media was at an all-time high, any rebound in confidence bodes well for marketers who rely on media and communications to get their word out - meaning just about everyone. 

This rebound in confidence also spells good news for traditional media, which surely can use some. Marketers who have been concentrating their efforts on new and digital media only may want to tweak their strategies.