Tech Media

Developing and implementing a media relations campaign for a tech company can be complex. For insights into the various strategies that can help make the process more effective, download Trylon SMR’s free white paper, "Media Relations Strategies for Technology Companies". Feedback and follow up questions are welcome…


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A common and important decision for marketing executives is whether to work with a full service, generalist PR firm or one that specializes in a certain niche or industry. A recent blog post posed that question to several PR executives, and there were some decidedly strong opinions. 

According to a recent interview with Doug Edwards, Google's first director of marketing, back during its start-up phase the company received a greater bang for the buck from earned media coverage than they did from advertising. That's a major insight about a company that generates most of its revenue through ads!   

After a long decade of declining confidence in newspapers and television news, consumer confidence rebounded slightly in the past year, according to a recent Gallup poll. But don't get too excited. Those confidence levels still lag those of the 1990s.

According to a recent Accenture study, over 90 percent of the senior executives at media and entertainment companies believe that they are not fully realizing the opportunities offered by today's digital technologies. And that's not all!