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An article in btobonline states that most executives prefer media outlets that are created by professional journalists over user generated sites - a good sign for traditional media. The article was based on a study conducted late last year by Doremus and the Financial Times.

As the ranks of journalists continue to thin (see our recent story here), the PR industry continues to grow. In a recent story co-published by ProPublica and the Columbia Journalism Review, this trend was examined - and the conclusions deserve strong consideration.  

A recent Ad Age Mediaworks article says that fake news advertising that pretends to be legitimate news is still prevalent, despite efforts by the FTC to crack down on these practices. The attempt to bring credibility to an advertising campaign by faking news coverage seems antithetical to building customer loyalty and brand integrity.  

How do people find content? That's what Outbrain wanted to know, so in the first quarter of this year they conducted a study to find out. The results of the study included some interesting surprises.