When the initial news of Bin Laden's death broke on Twitter, many people thought that Twitter had supplanted traditional media. But according to a recent TechCrunch post, the microblogging site doesn't replace traditional media so much as it amplifies it. 

While you may first hear about an event there, you will go to a traditional source for more information and analysis. While television producers were holding off, waiting for White House confirmation, Keith Urbahn was able to push a tweet out and break the story. His source? A TV news producer! 

Where did the Twitter posts lead? Back to television, where millions of people tuned in to hear the President provide confirmation and details on the operation. During the telecast Twitter was posting as many as 4,000 tweets per second, with many of the posts linking back to mainstream media sources. 

While this event confirms the importance of social networking in today's media world, it also supports the proposition that services like Twitter do not replace traditional media, they amplify coverage. In fact, while the Bin Laden story broke on Twitter first, one could say that traditional media provided the initial impetus, a trend noted in a previous Trylon newsletter.