Google's Voice in Egypt

A recent Bnet post examined the actions of Google executive Wael Ghonim and his imprisonment in Egypt. He was the administrator of a Facebook page used by protestors there to coordinate activities. 

Trylon SMR CEO Lloyd Trufelman was quoted in the post as saying, ""If I were Larry or Sergey and I saw what this employee did, at the end of the day, it might be a slight violation of company policy if he were posting from his company desk, but this is the kind of guy that I'm glad works for me."


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According to a recent report from Hewlett Packard, the strongest Twitter trends may not be coming from the sources one would imagine. While many would expect trends to start with the typical "influencers" - for example rock stars and Hollywood types - in fact, mainstream media tends to dominate trending topics. 

A recent article in the Daily Mail in the U.K. discusses the fact that the average person is bombarded with information - about 174 newspapers worth per day! Researchers have quantified the amount of information broadcast every year to be two quadrillion megabytes through television, radio, newspapers, and e-mails.

A recent post in MediaShift discusses the role of social media in protests and revolutions - a definite topic of discussion given today's headlines in Egypt and elsewhere. The interesting take-away from the post is that revolutions are not instigated by social media. Instead, social media are tools that can "allow revolutionary groups to lower the costs of participation, organization, recruitment and training." How does this apply to PR? 

Make a mistake on the Web these days, and you can expect an instant and overwhelming backlash. But riding out the storm seems to be a much shorter experience in today's social media world, according to this recent article.